Maria Jose Ramos, Head of Marketing
Welcome to LIVO HOMES!
For this blog, we are joined by María José Ramos, a valuable member of our team. Majo is our Head of Marketing, she is in charge of positioning, all communications and manages LIVO's visual and branding department. Majo, as LIVO's communications manager, your work is essential to maintain close and effective communication with our followers..
What do you consider to be the impact of our social networks (Instagram, TikTok and LinkedIn) on LIVO's marketing strategy and how does it contribute to our relationship with our followers? https://www.instagram.com/livohomes/
First we get to know ourselves and our potential clients, what their dreams are, what they are looking for in their second home, what they long to find in their living space. Our goal is to provide a 5 star experience and we know that LIVO is coming to revolutionize the way we buy properties and boats. Therefore, we must get as close as possible to our clients, so that they can get to know us, ask questions and establish direct communication. We always communicate with all of our clients to understand them better, to the point of molding us if it is feasible, and thus seek with them the best option so that they can make their dream of their second home or boat come true.
In your experience as Head of Marketing at LIVO, what are the main challenges you face when managing messages and comments on the different platforms?
Our main challenge is to explain correctly how LIVO works and why it is an ideal way to get your second home or the boat you have always wanted. We are transparent with the costs and what you get by having a share in the property or boat you choose. We understand that this is a challenge and that is why we always communicate with each client after leaving your information to explain their doubts about LIVO and the properties. Our main interest is that people understand correctly the benefit of getting their house or boat through participations and feel guided to see if it is the right option for them and their loved ones.
Is there a special approach or technique you use to maintain a consistent brand image, in addition to clearly conveying how LIVO's fractional housing and jackpots work across the various platforms?
The only technique is to be consistent in our message, not to confuse our customers with the experience we are giving them. Be clear on the cost and benefit of the participation they are getting.
Finally, as one of the oldest members of LIVO, you are an expert on the functioning of second homes, fractional ownership and the benefits of shared expenses in co-ownership. What advice would you give to our users to decide for LIVO to fulfill their dream of owning vacation homes and boats?
Adapt to change, open your mind to new options. In the past, groups of friends bought their vacation homes together or boats, just as people rented their homes without airbnb. Now with LIVO, you can fulfill your dream, without having to look for friends to do the buying or take care of the management. However, you have to trust and try something new, co-ownership, and therein lies the challenge. The challenge is for people to dare and take advantage of this opportunity to own their dream home. To leave behind the idea of being the only owner and really enjoy the days that correspond to you according to your participation, and thus enjoy the city you have chosen as your second home.
